Kritika Murarka
A nichè luxury prèt wear brand
A collection inspired by Istanbul's uniqueness and vibrancy, where form and fluidity interflow to embody beautiful contemporary silhouettes. The Bosphorus is shot amidst nature and serenity. We want to depict a state where the two - structure and fluidity confluence to create harmony and balance.
Co-existing.
The environment and movement, as well as the wearer's motion and the garment itself, are used in this series & film to convey how materials, geometric figures, and patterns are transformed into free-flowing, relaxed pieces.
Shot for - Kritika Murarka
Photography - Shreya Jain
Creative Direction - Krishna Singhal, Shreya Jain, Arushi Nadar, Khushi Bhaiya
Videography - Shivangi Nadar
HMU - Arushi Nadar, Khushi Bhaiya, Krishna Singhal
Video Editing - Krishna Singhal
Models - Aishwarya Sudam, Dimple, Diksha Khatri
